Project Name: Aeturnum
Technology: Oracle Commerce
Project Size: Large
Description of the project: The client has a varied customer base in the US and Canada with multiple retail outlets to cater to different age groups. The requirement was a scalable and easily maintainable Oracle Commerce implementation that could replace the existing site
Challenges: Boost the client’s online sales by means of a well-integrated multi-channel online fashion store with a personalized shopping experience. Integrate the existing sites (based on age groups) into a single application that facilitates multiple countries and languages. Revamp the (front-end) user experience and enhance the search features using Oracle Endeca. Automate the data import process.
Solution provided: Developed a multi-channel and multi-site Oracle ATG e-Commerce application with enhanced Oracle Endeca implementation and upgraded the email and subscription related integrations. Developed multiple sites with different user experience along with the site, language and country switch features. Revamped the front-end with the newly provided UI framework and implemented a varied user experience across desktops, mobiles and tablets. Enhanced the admin functionality by automating and/or scheduling the data import process for various integrations. Provided knowledge transition on admin and support related touch points to stakeholders.